60 Seconds with Colin Berwick
A quick chat with Wavelength Media's Creative Director
What lead to you leaving London and joining Wavelength Media?
Although London offers so much for creatives, there’s a very apparent creative undertone in Cornwall that was very attractive. Mix that with an office on the beach and working within a company that truly has roots in lifestyle and culture and it was an opportunity that couldn’t be missed.
What does a typical day in the Newquay studio look like for you?
With the breadth of clients we work with at Wavelength, the days are pretty varied. I love having such a wide variety of clients in different sectors to work on. We also have the opportunity for the occasional ‘board meeting’ if the surf’s pumping.
For you, what’s your favourite thing about being Wavelength Media’s Creative Director?
We have some very talented heads in here, it’s a pleasure working with such a talented group and that’s got to be my favourite aspect of being the creative director at Wavelength. We all collaborate really well and bring a really diverse set of skills and disciplines to the table.
Who would be your dream client and why?
A client who likes to challenge their industry for the right reasons. There’s a lot of companies singing from the same hymn sheet within a sector at times. When you can position a client with a unique language that works it provides you with an immense amount of job satisfaction.
Who, or what influences you?
I’m an avid collector of old design, architecture and fashion magazines and get a lot of inspiration from there.
What’s your favourite things to see and do in Cornwall?
I’ve always loved the water, ever since I lived on a houseboat in London and take any opportunity I can to get out for a paddle or head out on a boat to catch some dinner. Cornwall is clearly rich in costal landscape so there’s always somewhere new to discover.