Royal Society for Blind Children
RSBC originally invited Wavelength Media to pitch ideas on how to evolve their core brand to reflect a shift to a younger age bracket of blind children and support for their parents. Having successfully won the pitch. Early creative work focused on ensuring that the RSBC brand remained rooted to the concept of believing in the potential of blind children.
Deliverables have included refreshed brand guidelines, a new strap line, email copy, photography, artwork for national advertising campaigns.
Our creative support continues.
No Child will grow up to be poor and lonely just because they are blind.