Anything is possible
80ft Waves on the big screen in New York's Time Square
Pitching is all about having the right idea.
Projecting the waves of Nazaré onto a life-size screen in Times Square is one campaign that Visit Portugal probably never thought they would run.
However the “Digital Wave”, was unveiled by the Portuguese National Tourist Office in New York this week, highlighting Portugal’s world class surfing. An ever increasing draw for tourism.
The Prime Minister of Portugal, António Costa, congratulated Brazilian surfer Rodrigo Koxa who holds the record for surfing the largest wave ever recorded (80 foot high), and Garrett McNamara, the U.S. surfer who previously held the record (78 foot high). Both waves were surfed in Nazaré, Portugal.
The Message: Stretching for more than 850km, the Portuguese coastline is a gigantic surfing beach. No other coastal strip in the world can offer such a great number of surfing spots in such a short distance.
Surfing draws a crowd, the bigger the wave, the bigger the draw.
Hats off to those that made this idea happen.