Head of Marketing, Blue Earth Summit


The Role

To bring people together around a shared set of values to build a more positive future for our planet.

Start Date: 01/11/2023

Location: Exeter

OTE: Based on forecast

Basic: Based on experience

Bonus: Performance related and paid bi-annually.

Necessary Experience

• Applied experience working in event based marketing
• Experience in digital marketing to a B2B audience.
• 3+ years working a senior marketing position
• Relevant marketing qualifications

Application Deadline:  Tuesday 10 October

What We Are Looking For

A highly motivated Head of Marketing to lead Blue Earth marketing campaigns across owned, earned and paid media channels.

Overall Objective

Working alongside company directors and an assembled Blue Earth team, we are on a mission to establish Blue Earth Summit as the leading impact summit for purpose led business.

Milestones

• Increase awareness and reach of Blue Earth Summit
• Build Blue Earth’s online audience and increase engagement.
• Build Blue Earth investor network.
• Communicate success stories
• Develop Blue Earth sub brands (Futures, Unplugged, BE100)

Responsibilities

• Lead the Blue Earth marketing team.
• Lead end to end marketing campaigns.
• Brainstorm new and creative marketing strategies.
• Identifying short and long-term marketing opportunities.
• Use data, numbers and analytics to define marketing insights and advantages.
• Measure and report performance of all digital marketing campaigns and
• Assesses against goals (ROI and KPIs).
• Update, add to and maintain the Blue Earth website.
• Further develop Blue Earth e-marketing strategy and lead implementation.
• Draft short-form and long-form copy that builds excitement and desire.
• Establish Blue Earth’s social media presence (Linkedin, Twitter, FB, Insta)
• Build an active Blue Earth Community (speakers, partners, delegates).
• Where necessary work with external marketing agencies (Content, PR, Paid)
• Identify critical conversion points and drop off points and optimise user funnels.
• Build, engage and convert Blue Earth audience into ticket holders.
• Inspire the team around you to be creative, analytical, problem solving and positive.

Key to Success

• Collaborate with the wider team.
• Come up with ideas and manage them through to completion.
• Understand the target audience, know the market and communicate Blue Earth’s competitive advantages.
• Include clearly defined value propositions at all stages of the customer journey.

Reporting

Put data at the heart of marketing decisions on a weekly and monthly basis.

• Work with the digital team to set up marketing dashboards.
• Set achievable digital targets (digital/social/first party data),
• Report on audience progress
• Implement creative marketing solutions that continue to build and demonstrate momentum.

Perks of the job

• A central figure in a business on the rise, working with purpose, authenticity and a high degree of relevance.
• Offices in Exeter and London.
• Where appropriate you will also have the opportunity to apply your marketing skills across other areas of the Wavelength Group. This will be in a supporting capacity.
• 40% discount in WL shop
• Access to TTR Sri Lanka Surf Houses

Communications

• Being an effective communicator is absolutely key to success in this role.

Application

We will also consider freelance applications for this role.

Applications via CV and covering letter to [email protected].

Applications via CV and Covering Letter to [email protected].