The Fox’s Revenge

The Project

Branding inspired by ‘Revenge of the fox’ a short story where a hungry fox steals a pumpkin from a farmer…

“How dare you eat my pumpkin?”

The farmer takes a piece of cloth and dips it in kerosene oil. Then he tied the oily cloth around the fox’s tail and lit a match to it. The fox then seeks revenge and runs into the farmers field and destroys his crops.

The Foxe’s Revenge is in a rural location and itself is an elegant building so we created a dandy fox as the key brand asset. We also injected a match box style pattern to marry the story to the brand language.